The History of Air Jordan

The History of Air Jordan

If you are a fan of basketball, one thing is for sure; you are also a fan of shoes. Our modern world already introduced hundreds of shoe-brands in different parts of the globe. All of these brands fit to our taste, needs, as well as social status. Interestingly, when it comes to …

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How big of an impact did signing Michael Jordan have on Nike?

How big of an impact did signing Michael Jordan have on Nike?

Introduction Few relationships have been as legendary and game-changing in the world of sports marketing and branding as that of Michael Jordan and Nike. Jordan’s signing by Nike in 1984 marked the start of a long and fruitful association that not only changed the sneaker market but also changed the way businesses …

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History of Jordan Basketball Shoes

The Roots of the Brand

Some sports legends become so celebrated that, eventually, they create their own brands. This is the case with Michael Jordan, the greatest basketball player ever. This Chicago Bulls shooting guard has reached almost all possible heights in the National Basketball Association league. He still remains the main character of many videos, films, …

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Did Michael Jordan Pave the Way For Other NBA Stars?

Did Michael Jordan Pave the Way For Other NBA Stars?

Michael Jordan’s Career and how he changed the NBA forever Many basketball lovers consider Michael Jordan to be one of the greatest of all time. He certainly has the rings, the trophies, and the medals to back up that claim. In this article, we are going to explore how Michael Jordan paved …

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7 Things To Know About The Air Jordan 1 Retro Neutral Grey

7 Things To Know About The Air Jordan 1 Retro Neutral Grey

If you live and breathe the ‘80s, you may feel fully nostalgic with the release of the Air Jordan 1 Retro neutral grey in both high and low variants. Both designs mirror the clean-cut look of its ancestor, which first hit the shelves in 1985. Following the release of Air Jordan 1 …

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