The online gambling industry is dominated by two main markets – sports betting and online gaming. These two major segments have benefited significantly from technological innovations, which have shaped the future of this industry. As a result, players can now access a plethora of top online casino games and thousands of sports betting events more conveniently. Here’s how these new technologies are expanding the possibilities of the online gaming market and shaping its future.
Live sports betting & Live Dealer Games
At the beginning of the online gambling market, most die-hard casino fans had reservations about gambling on the internet as the games lacked the oomph of real casinos. However, technology has allowed online casinos to address this issue, which has seen many casino fans embrace the market. Today, you can play any table game online, with real human dealers instead of casino software.
Besides playing traditional casino games like blackjack with human dealers, the sports betting sector has also benefited significantly. With live streaming technology, sports bookies are now offering live betting on all major events to allow punters to place their bets even after the game has started.
Machine Learning and Artificial Intelligence have enhanced the user experience
Artificial intelligence allows computers to perform tasks similar to a human brain, allowing the system to correct itself and perform tasks better. That offers the players an enhanced user experience. Machine learning, on the other hand, focuses on algorithms and statistical models that allow computers to perform specific tasks. That means the system can use the available data to perform future tasks better.
These two technologies have also helped casino operators improve their customer support. That’s why top online casinos are incorporating these technologies in their chatbots, as the bots can learn from their previous questions to deal with subsequent queries better.
Facial Recognition Is Taking Personalization To The Next Level
While facial recognition technology is fairly new to the gambling sector, it has naturally become an ally for brick-and-mortar casinos for the last few years. This technology has helped traditional casinos in improving surveillance systems, making it easy for employees to spot concerns quicker than ever before.
Online casino operators have also found the use of this technology, helping in the personalization of their games. For instance, top online casinos are allowing you to take a photo of yourself and use it for character creation based on your inputs. High-end casinos are also using this technology to automatically give their customers access to VIP rooms and lounges, taking the pressure off their employees while adding more layers of exclusivity.
Cloud Gaming Makes Gaming More Affordable
Cloud gaming is all about playing games run on remote servers instead of downloading them directly on a local device. This type of gaming is proving cheaper in the long run, as gamers don’t need to buy new devices and gaming consoles to enjoy the latest games. That means you can play all the games you like from any device connected to a stable internet. For this reason, don’t be surprised if cloud gaming dominates the online casino market in the future as we get fewer issues with internet connection and bandwidth.