History of Puma

A close-up of puma shoes

Puma was born from the brothers’ rivalry. It was founded by Rudolf Dassler in 1948. Puma SE, branded as Puma, is a German multinational corporation. It manufactures and designs casual and athletic footwear, accessories, and apparel. it is the third-largest sportswear manufacturer in the world. For more than 70 years, Puma has … Read more

Evolving a brand

Evolving a brand

The story of any brand takes interesting twists and turns as it meanders its way along the path of success – or failure. In 2016, the Hyundai Genesis sedan became the Genesis G80, when the brand was launched as Hyundai’s separate luxury brand in America. Genesis became for Hyundai what Lexus was … Read more