Learn About the Rise of Converse

Learn About the Rise of Converse

Have you ever wondered how did an ordinary basketball shoe became one of the most significant brands in the market? Most of us might already know several brands when it comes to our favorite shoes: Nike, Adidas, New Balance; you name it. Among all of these shoe industry giants, there is one …

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History of Puma

History of Puma

Puma was born from the brothers’ rivalry. It was founded by Rudolf Dassler in 1948. Puma SE, branded as Puma, is a German multinational corporation. It manufactures and designs casual and athletic footwear, accessories, and apparel. it is the third-largest sportswear manufacturer in the world. For more than 70 years, Puma has …

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Evolving a brand

Evolving a brand

The story of any brand takes interesting twists and turns as it meanders its way along the path of success – or failure. In 2016, the Hyundai Genesis sedan became the Genesis G80, when the brand was launched as Hyundai’s separate luxury brand in America. Genesis became for Hyundai what Lexus was …

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