How big of an impact did signing Michael Jordan have on Nike?

How big of an impact did signing Michael Jordan have on Nike?

Introduction Few relationships have been as legendary and game-changing in the world of sports marketing and branding as that of Michael Jordan and Nike. Jordan’s signing by Nike in 1984 marked the start of a long and fruitful association that not only changed the sneaker market but also changed the way businesses …

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What are the Biggest Soccer Cleat Deals in History?

What are the Biggest Soccer Cleat Deals in History

Sports players make a huge chunk of their money through sports sponsorships with various brands. Most soccer players have endorsement deals with soccer cleat companies, which provide athletes with their cleats to advertise their brand. Not only companies producing soccer cleats, many others manufacturing equipment such as balls, shin pads, etc., have …

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Why Are Basketball Shoes Such a Big Deal

A man slightly steps on a basketball while wearing basketball shoes

It’s no secret that basketball shoes are a big deal. Just visit any sporting goods store, and you’ll see row after row of brightly colored sneakers, each promising to make you jump higher, run faster, and shoot better than ever before. But what makes these shoes so special? Why do a lot …

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How Much Money Does the Average NBA Star Make Off Shoe Contracts

An Air Jordan shoe box

In the world of professional sports, the National Basketball Association, commonly known as the NBA, is one of the most popular leagues. With notable players like Michael Jordan, Kobe Bryant, LeBron James, and Steph Curry, it’s no wonder that people are so interested in what goes on off the court. One question …

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How are Basketball Shoes Different from Regular Running Shoes

A pair of basketball shoes

Do you like to play basketball? If you do, then you know that there is a big difference between playing in regular running shoes and playing in basketball shoes. Basketball shoes have thicker soles and are designed to provide more stability and support when jumping and landing. In this blog post, we’ll discuss the …

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What Sizes Are Kids Basketball Shoes Available?

A pair of high tops for kids

When it comes to looking for the perfect pair of shoes for your child, there are many factors you need to take into account. One important consideration is the size of the shoes. Different shoe brands and styles will have different sizing charts, so it’s important to do your research before making …

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Benefits of Foamposite Abalone Shoes

On white background, close-up, sports red sneakers, with white sole, there is a shadow

If you’re looking for a new style of shoe to add to your collection, then you should check out the Foamposite Abalone shoes. These shoes are sure to turn heads, and they have several benefits that set them apart from other styles. In this blog post, we’ll discuss the unique features of …

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Comparing Nike vs. Under Armour – Which is Best?

Nike running shoes close up

In the realm of sportswear, there are only a few brands that are considered very popular among athletes and fitness enthusiasts, and two of these brands are Nike and Under Armour. Along with Adidas and Puma, Nike and Under Armour are included in the top brands for basketball, which is evident by …

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