How big of an impact did signing Michael Jordan have on Nike?

Michael B. Jordan

Introduction Few relationships have been as legendary and game-changing in the world of sports marketing and branding as that of Michael Jordan and Nike. Jordan’s signing by Nike in 1984 marked the start of a long and fruitful association that not only changed the sneaker market but also changed the way businesses …

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Learn About Julius Erving: The Legendary Dr. J

In today’s blog post, we’re going to learn about Julius Erving: the legendary Dr. J. Erving is considered among the best players in basketball history and is a true icon of the sport. He was an amazing scorer and a great dunker, and he helped to revolutionize the game of basketball. We’re …

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The Legendary Quadruple Double – Who has Done it And When?

In basketball, a quadruple-double is the term used for when a player accumulates ten or more points, assists, rebounds, and blocks in a single game. This is an extremely rare accomplishment, and only a handful of players have ever done it. In this blog post, we’ll take a look at the players …

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Who Were the First NBA Teams?

The National Basketball Association, popularly known as the NBA, was founded in 1946. It is a professional basketball league that consists of 30 teams. These teams are located in the United States and Canada. The NBA is included in the four major professional sports leagues in North America. This major league was …

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Learn About Wilt Chamberlain’s Amazing 100-Point Game

On March 2, 1962, Wilt Chamberlain scored 100 points in a single game. This was an amazing accomplishment that has never been repeated. Chamberlain was an incredible basketball player, and this record is a testament to his skills. In this blog post, we’ll take a closer look at Wilt Chamberlain’s 100-point game …

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History of Air Jordans

Air Jordan is a signature brand of shoes produced by Nike. The first ever Air Jordan was created exclusively for Michael Jordan in 1984. When it was released to the public in 1985, it became one of the most popular basketball shoes ever. Today, there are a total of thirty-two Air Jordan …

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