The Return of Nike Air Max 93

 

One of the most anticipated sneakers this 2018 is the comeback of Nike Air Max 93, which is the third runner released in the Nike Air Max series.

If you have owned at least two pairs of the Nike Air Max 93’s, you may recognize the obvious similarities in its design – such as the familiar silhouette, the visible air unit at the heel, and the large Nike “Swoosh” logo at the lateral sides – despite coming in a variety of colorways.

A bit of history about the Nike Air Max 93

For fans of retro sneakers, they’ll be in for a treat with the re-release of the Nike Air Max 93 OG designs, and it seems that this shoe has never gotten old. As the name suggests, it was released in 1993 but it was initially called as the Air Max 270 for its much-hyped 270-degree air unit.

Nike eventually introduced a newer manufacturing process to create a bigger and more exposed air unit for greater protection.

The inspiration behind Nike Air Max’s design came from the most unlikely source: plastic milk jugs. Renowned Nike shoe designer Tinker Hatfield and his team took the jugs’ contoured shape to explore the latest in the blow-molding technology, which ultimately led to the shape of the Nike Air Max 93.

As you may have known, the Nike Air Max became a legend in itself; it even made a special appearance by celebrities such as Jerry Seinfeld on his groundbreaking eponymous sitcom during the 1990s. Since then, the Nike Air Max have been retro’ed several times in different styles, colorways and versions.

Nike’s annual Air Max Day celebration witnessed re-releases of the renowned Air Max shoes of the past. This year’s Air Max Day was highlighted by the re-issue of the original “Dusty Cactus” colorway, which debuted in 1993.

Aside from being performance sneakers, the Nike Air Max 93 also does excellently as lifestyle sneakers, as they come in several colorways and designs. The “Dusty Cactus” colorway made its official comeback on February 2, 2018 at an introductory retail price of $130.

Following the “Dusty Cactus,” more re-releases of the original Air Max 93 colorways followed like “Ultramarine,” “Habanero Red.” Plus, the Air Max 93’s 2018 resurgence is also highlighted by the release of fresh and exciting new designs and colorways such as “Nebula Blue,” “Neutral Indigo,” the seasonal “Watermelon” and “Sepia Stone.” All of these versions have pretty much the same Air Max technology and the familiar blend of neoprene, and all had the introductory price of $130.

Even after over 25 years since its first release, the Nike Air Max 93 still commands instant attention and at the same time still making itself accessible to many sneakerheads.

Have you got any of the Nike Air Max shoes these days? If you have, you might want to relay your thoughts and opinions by posting them on the comments section below.

Nike Air Max 93 OG “Dusty Cactus”

Release: February 2, 2018

Color: White/Black-Dusty Cactus

Style Code: 306551-107

Introductory retail price: $130

BUY ON: AMAZON