Are you new to TikTok to promote your brand? If so, TikTok Analytics will help you to plan a successful content strategy. First, to reach your target audience, you need to know which type of content works best. Currently, TikTok is growing explosively on social media and creating a buzz all around the world. This is why it is essential to understand TikTok analytics. In practical terms, tracking the right TikTok metrics will help you build your content strategy. If you want to have clear insights to take over your brand, switch over to a TikTok pro account so you might have a clear idea of what to post and when to post. Understand the TikTok metrics and pay attention to make the most of them. Here in this guide, look over the TikTok analytics to take advantage to strategize your plan.
1. Switchover To A TikTok Pro Account
For Pro accounts, TikTok has recently released a native analytics tool which is like Instagram Creator accounts. The analytics dashboard on TikTok provides detailed information about your potential customers and the effectiveness of your content. It’s simple to convert to a Pro account. Begin by heading to your profile settings and select Manage My Account. There exists another screen; click to switch to Pro Account.
Following that, you should choose a featured category for your account. For example, education, Entertainment, Media, Personal Blog, Public figures, and other categories are available. At last, enter your phone number and after that enter the code which is received through SMS. If you have finished setting your Pro account, go to the settings menu and click over the TikTok analytics dashboard.
Once you have updated to a Pro account on TikTok., you can gather the information data. But, it will take up to 7 days to collect data, so to get clear insights, it is advisable to share as much content on TikTok. Then, when the analytics data begins to populate, you will be able to step into your account insights. Even more, sites like Trollishly assist you in gaining better insights, take over your brand tremendously, and improve your reach.
2. TikTok Analytics: Profile Overview
The profile overview on TikTok will help you to know the entire performance of your TikTok profile. You can gather the data, which includes total video views, profile views, and follower count.
Profile Views: If you want to know how many times that your TikTok profile has been viewed during the last 7 or 28 days, this is the metric you have to look over. It will help you get the information on TikTok day by day, and also, you can determine which content is driving more users to check over your profile.
Videos Views: You can get to know the total video views for the past 7 or 28 days by tapping over the overview tab. The data has been generated day by day, which helps you get the relevant information for your search. As TikTok is a popularly growing app, it allows you to buy TikTok likes app. Moreover, purchasing the reliable one will improve the visibility of your video content and boost the video views that let you stand over the competition.
Follower Count: Followers’ insights will help you know the total followers over 7 or 28 days. Getting the overall followers’ content will provide you with a better idea to make the necessary changes in your content to increase follower growth. Therefore, you can engage more users and boost your followers. By strategizing your plan, experience rapid follower growth on TikTok.
3. TikTok Analytics: Followers Data
Overall, followers’ data is essential data that lets you know the dates your audience is most active and the number of times they engaged with TikTok. Most TikTok users are gen z, and splitting the audience with gender will ensure you properly formulate the plan.
Gender: Based on the gender of your followers (male or female), you can build the relevant content types. Even more, analyze the top territories of your followers that will help you to strategize your plan.
Followers Activity: It shows the metric in which frequent time and dates your audience is most active. Also, you can know that your audience on TikTok is the least active. With this insight, get assistance from Trollishly and make your followers mostly engaged with your service. Literally, you can know the videos your followers watched and the sounds that they are most listened to. With This insight, makeover your plan.
4. TikTok Analytics: Content Data
Analyzing content data provides great insights into the performance of your posts in the last 7 days. It displays the result from the trending new videos to the old form videos that you have posted or shared. Also, you can take an in-depth look at the metrics such as:
- Specific post metrics (total number of likes, comments, and shares)
- Trending Videos
- Total video views
- Total playtime
- Average watch time
- Traffic source types
- Audience territories
Wrapping It Up
As an emerging platform, TikTok provides plenty of opportunities for brands to promote and increase their reach. Moreover, it is a great platform to engage future prospects. The above great insights will help you to plan your TikTok marketing content strategy in the right way. Even though understanding the data is essential, to make it more effective, partner with the top paid sites like Trollishly to outreach your brand and boost your revenue.